Analytical Approach To Marketing and Sales

Target Audience:

• Marketing Managers and Responsible
• Entrepreneurs
• HR manager
• Purchasing Managers and Employees
• Number of participants: 4 - 10

Duration:

• 12 hours:
• 3 sessions (4 hours each)

Language:

• English, Turkish

Training Outcomes:

• Understanding the strategies of marketing and sales
• Understanding the concepts and importance of market, marketing, domestic and foreign markets
• Providing information about analytical approaches
• Providing information on market analysis, demand measurement and estimation

Training schedule:

• On-demand

Training Contents:

• Marketing concept
• Key Features of Marketing
• Development Process of Marketing
• Types of Marketing Planning
• Marketing Planning Process
• Tools Used in Marketing Planning
• Marketing research process stages
• Marketing Sampling Methods
• Special Types of Marketing Research
• Consumer values and motivation
• Classification of consumer needs
• Consumer attitude functions
• Industrial marketing

Industrial purchasing process and types

• Market analysis
• Demand measurement and estimation
• The factors affecting the demand
• Basic marketing tasks
• Product concepts and product classifications
• Brand concept and functions
• Product lifeline
• Pareto Analysis
• PEST Analysis
• SWOT Analysis
• FAB Analysis